Most of these images have nothing to do with me but they do add energy and color so, enjoy.
Word nerd. Writing wonk. Whatever. I take this stuff seriously.
Whether it's commercial copy, a training video, banner ad, billboard, blog or blurb, the goal is to produce results.
To do that, you find one main message that resonates. Then you tell a story that engages, illuminates, and motivates the audience to buy a product or buy in to the training.